VW / Bollocks

Back In 2003 VW launched a diesel car that was so quiet it could be easily mistaken as petrol.

I wanted to create an ad no one would forget and our message was, ‘Don’t forget it’s a diesel’.

This controversial ad was possibly the first ever ‘viral’.

Contrary to belief, it was never banned as it never went on TV, until it was featured on Tarrant on TV for years to come.

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BTAA 2004
Silver-Viral
Silver- Cinema

Cannes 2004
Silver

The Creative Circle 2004
Gold- Best idea in 40 seconds
Gold- Best Viral version of a commercial
Silver- Best commercial
Silver- Best use of production budget under £40,000
Bronze-Ken Grimshaw memorial award